About Us
Pride Life is a registered business name of Online Avenue Holdings Pty Ltd (ABN: 37 667 292 113).
We’re a South Australian, Queer-affirming, family-owned and operated business selling interesting and fun products that help ‘you do you’, in your work and play.
Contact us via the form on the Contact page, or email info@pridelife.com.au
At ONLINE AVENUE (Pride Life), we believe in promoting self-expression and inclusivity for all members of the LGBTQIA+ community. Our mission is to provide a safe and welcoming space for our customers to find unique, high-quality merchandise that reflects their identities and celebrates their individuality.
We strive to offer a diverse range of products that are not only stylish and on-trend, but also meaningful and empowering. From pins and badges, to clothing and accessories, our carefully curated selection embodies our commitment to representing the diverse voices and experiences within the LGBTQIA+ community.
We are dedicated to fostering a culture of acceptance and support, both within our business and beyond. We work to build relationships with organisations that share our values and to contribute to the ongoing fight for equality and justice.
Ultimately, our goal is to be a beacon of hope and positivity for anyone who feels marginalized or misunderstood. We hope to inspire our customers to be confident in their identities, express themselves authentically, and embrace the beauty of their uniqueness.